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The Real Deal

Case Study Sector

The Real Deal is Ireland’s leading annual event for ambitious SME owners and leaders. Hosted by Fitzgerald Power in partnership with Renatus and Bank of Ireland, it brings together founders, executives, and investors for an honest, energising day of insight, connection, and real-world business lessons.

This is where Ireland’s business minds come together to learn from those who have done it, connect with peers, and challenge the way they think about growth, succession, and leadership. It’s high impact, high energy, and very real.

Project Overview

Strategic focus for SME leaders

The Real Deal was created specifically for SME owners and leadership teams who are navigating critical decisions around growth, funding, succession, and leadership. The event addresses the most pressing strategic challenges facing Irish businesses today through real-life stories and practical insights from those who have been there.

Exceptional speakers & real-world insights

Each year, more than 1,000 attendees gather at Goffs to hear from some of Ireland’s most respected business leaders. Past speakers include Jimmy Murphy, Gene Murtagh, Gary McGann, Sharon McCabe, Niall Molloy, Bobby Healy, Caroline Keeling and Pat McCann. It’s an opportunity to learn from the very best, no fluff, just the real deal.

A powerful community & networking platform

The Real Deal is more than a conference; it’s a catalyst for connection. Business owners, founders, investors, and senior leaders come together to share ideas, challenge perspectives, and form valuable new connections in an open and energetic environment. It’s a day of learning, laughter, and lasting relationships.

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Fitzgerald Power are fantastic partners and a pleasure to work with. The Real Deal has become a huge annual success because of the creative and collaborative approach taken by the organising partners. We are looking forward to many more years of collaboration with Fitzgerald Power.

Mark Flood

Director and co-founder Renatus Capital Partners