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Accountants Online

Case Study Sector

Established SMEs

Strategic development for a scaling online accountancy firm

Accountants Online, now trading as Kinore Finance & Business Services, is an innovative Irish online accountancy firm transforming the way company founders access accounting, taxation, and company secretarial services. Their digital-first approach streamlines financial management for fast-growing businesses.

Fitzgerald Power supported Accountants Online through a critical phase of growth by advising on board composition and facilitating an exit strategy for early-stage investors.

Services Provided by Fitzgerald Power

Strategic advisory and board development

To support the company’s next phase of growth, Fitzgerald Power’s business consultancy team advised the founders of Accountant Online on strengthening their leadership team. We identified and approached non-executive director (NXD) candidates with experience and skill sets that would complement the founders and add value at the board level.

Investor exit planning and execution

The founders wished to provide a successful exit for early-stage investors. Fitzgerald Power prepared a market valuation and advised on a suitable exit mechanism. We collaborated with the company’s legal advisors to manage the process through to completion, ensuring a smooth transition for all stakeholders.

Growth enablement support

By facilitating the introduction of strategic board-level expertise and restructuring the shareholder base, we helped position Accountants Online for scalable growth while maintaining its innovative edge in the market.

Outcomes

The collaboration between Fitzgerald Power and Accountants Online led to numerous benefits, including:

Successful exit for early-stage investors.

Strengthened the board through new non-executive director appointments.

Independent company valuation to inform strategic decisions.

Ongoing advisory support aligned with long-term growth.

“”

The team at Fitzgerald Power were recommended to us and, from the beginning of the process, their expertise and experience in dealing with the challenges of a high growth business was evident. The advice we received was invaluable, the company is now in an excellent place to take advantage of future opportunities and I have no doubt that the team at Fitzgerald Power will continue to act as advisors on our journey.

Larissa Feeney

CEO, Accountants Online