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Strategy 360: Unlocking Growth

Strategy 360 Overview

Strategy 360 is our comprehensive advisory service designed for ambitious SME leaders who want to grow sustainably, boost profitability, and prepare for a future exit.

On October 15th, 2025, business leaders gathered at The Stella Cinema, Rathmines, for an exclusive evening of insight and inspiration as Fitzgerald Power brought its Strategy 360 Framework to life.

Hosted by Tom Lyons, CEO of The Currency, the event explored what it really takes for ambitious SMEs to scale, increase profitability, and plan confidently for the future.

Through five dynamic panel discussions, experts and entrepreneurs shared practical lessons across the key pillars of business success:

Panel 1: Strategic Planning – Build clarity, alignment, and momentum to turn strategy from a document into action.

Panel 2: Strategic Finance – Transform finance from a compliance exercise into a driver of growth with KPI dashboards, rolling forecasts, and scenario planning.

Panel 3: Optimising Operations – Strengthen people, culture, and processes to scale sustainably without overloading leadership.

Panel 4: Exit Planning & Value Creation – Prepare early to protect value, create options, and achieve a successful exit.

Panel 5: Tax Planning – Design structures and leverage reliefs proactively to retain more of the value you’ve built.

Each panel is packed with real-world case studies, candid advice, and practical takeaways to help SME leaders make smarter decisions, unlock growth, and plan for long-term success.

Event Highlights

Catch Up on the Conversations

Couldn’t make it on the night? Each panel session has been recorded and are available to watch in full below – offering a front-row view of the ideas shaping growth, performance, and strategy for Ireland’s leading SMEs.

Strategic Planning

Panel 1 features Stuart Fitzgerald, CEO, and Lorcan Tiernan, Chairman of Fitzgerald Power.

In this discussion, they use Fitzgerald Power as a live case study – unpacking how real strategy gets built, tested, and applied. Expect practical insights on cutting through the noise, overcoming roadblocks, and building a strategy that actually sticks – helping your team move from reacting to shaping the future.

For many SMEs, strategy often gets pushed to the backburner as daily challenges take over and tomorrow’s opportunities fade into the background. The result? Stalled growth, fragmented decisions, and underwhelming exits.

Strategic Finance

Every ambitious business eventually hits the same roadblock – finance starts being treated as compliance instead of strategy. Reports get filed away when they should be shaping the direction of the business.

In Panel 2: Strategic Finance, Alison Cowzer, Co-Founder of East Coast Bakehouse, and Jennifer Power, SME Partner at Fitzgerald Power, explore how to flip that mindset and turn finance into a genuine driver of growth.

They share real-world lessons on building visibility, discipline, and resilience through KPI dashboards, rolling forecasts, and scenario planning – tools that help business leaders make faster, smarter decisions with confidence.

At Fitzgerald Power, Strategy 360 puts finance right at the heart of the growth journey. Real-time KPI dashboards give leaders the visibility they need. Rolling forecasts replace static budgets to drive accountability. And scenario planning helps build the resilience to weather any challenge.

Optimising Operations

When it comes to scaling, it’s rarely revenue that holds SMEs back – it’s operations. People, culture, and processes make the difference between growth that stalls and growth that sticks.

In Panel 3: Optimising Operations, Stuart Fitzgerald, CEO of Fitzgerald Power, sits down with Jarlath Dooley, Chair & Board Adviser to scaling companies, to explore what it really takes to build operational strength that supports sustainable scale.

Drawing on Stuart’s experience advising ambitious SMEs and Jarlath’s journey growing Version 1 from 100 to over 3,000 people, this discussion unpacks the real-world lessons in operations, culture, and leadership that drive long-term success.

For many SMEs, the problem isn’t growth – it’s outgrowing your systems. As businesses scale, structure and rhythm often lag behind ambition, and the founder quickly becomes the bottleneck.

Exit Planning & Value Creation

Many SME owners only start thinking about their exit when it’s already too late – leaving value on the table and options limited. Readiness, value, and optionality are key to a successful exit.

In Panel 4: Exit Planning & Value Creation, Bob Haugh, Investor, joins Noel Winters, Corporate Finance Partner at Fitzgerald Power, to explore how forward-thinking planning can transform the outcome of a business sale or succession.

They share practical insights on preparing early, protecting value, and creating optional paths so you – and your business – are ready when the right opportunity arises.

Too often, owners view exit as a one-time event instead of a long-term strategy. But at Fitzgerald Power, Strategy 360 takes a different approach. By planning years in advance, we help business owners identify key drivers of value and build them deliberately into their growth and exit plans.

Tax Planning

For many SME owners, tax is the last thing on their minds – until it’s time to write the cheque. By then, it’s often too late to plan efficiently. Structure, reliefs, and retention are key to keeping the value you’ve worked so hard to build.

In Panel 5: Tax Planning, Brian Kelly, Taxation Partner at Fitzgerald Power, and Lisa Cantillon, CEO of KTA Tax, explore how proactive tax planning can make all the difference when it comes to protecting and retaining business value.

They share practical insights on designing efficient ownership structures, embedding available reliefs early, and modelling outcomes so business owners know exactly what they’ll retain after tax.

Discover the three white papers that inspired Strategy 360. Download them here.

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