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Welcome to the Idea Space. This is where we share monthly updates on what we’ve been thinking about and learning. Each month we focus on a specific topic to sink our teeth into, exploring some of the perks and the pitfalls of modern business.

Lessons from the month of March

Okay, spring has actually sprung this time. Not that fake spring we seem to get in February. And while we enjoy some daylight savings, let’s reflect on March.
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Myers-Briggs Typology and Your Career. By Nikita Dolan: BA (Accounting), SETU

Exploring the most popular personality test in the world – the Myers-Briggs Type Indicator (MBTI). So what is MBTI and how can it help you?
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How AI Is Supercharging Financial Fraud–And Making It Harder To Spot

On at least 20 occasions, AI deepfakes have been used to trick facial recognition programs by imitating the people pictured on the identity cards, according to police. Here’s what you need to do to protect yourself and your business.
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The Young Women of Fitzgerald Power on The Women Who Inspire Them

We pass the mic to the younger female cohort of the Fitzgerald Power office, to credit the women who allow them to look forward.
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Lessons from the month of February

Spring has sprung! Thank goodness for that. While we bask in some extra sunlight, join us in reflecting on the month of February and what we learned in the interim.
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Pharmacy Pulse Report Q4 2023

Analysis of the key trends in the Irish Community Pharmacy sector, prepared by Fitzgerald Power on a quarterly basis.
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Elon Musk’s Neuralink brain chip: what is it, and what’s next?

No stranger to bold claims, Elon Musk – who has previously claimed to have plans to colonise Mars – has launched a trial that saw the world’s first wireless brain chip inserted into a human. So, what does this mean?
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The Importance of Benchmarking

Benchmarking is oftentimes dismissed by the entrepreneurial community as a symptom of large company conservatism, the good reasons for the practice far outweigh the bad. Johnny O’Sullivan writes.
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Zealand Pharma Takes on Giants in the Booming Obesity Drug Market

The obesity epidemic has fuelled unprecedented demand for weight-loss solutions, propelling the obesity drug market into a rapidly growing sector. Among the new entrants in this arena is Danish biotech group Zealand Pharma, who are set to challenge industry giants with an innovative approach.
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Lessons from the month of January

As brightness finally returns and we enjoyed our newest bank holiday, please join us in reflecting on the month that was – warts and all.
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