Welcome to the Idea Space. This is where we share monthly updates on what we’ve been thinking about and learning. Each month we focus on a specific topic to sink our teeth into, exploring some of the perks and the pitfalls of modern business.

Lessons from the month of December

As the festive season reared its tinselled head, several appropriately juicy news stories filled the news. Join us in reflecting on the month that was, and sharing what we’ve learned.
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Lessons from the month of November

As storms raged and The Crown dropped the first draft of its final season, a number of appropriately juicy news stories filled the news. We reflect on the month that was and share what we’ve learned.
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Pharmacy Pulse Report Q3 2023

Analysis of the key trends in the Irish Community Pharmacy sector, prepared by Fitzgerald Power on a quarterly basis.
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The Influencer Equation: Balancing Rewards & Risks for Brands. By Nikita Dolan: BA (Accounting), SETU

While influencer marketing offers benefits, brands must carefully assess the risks and choose influencers who genuinely reflect their values and maintain authenticity. Our summer intern Nikita Dolan wrote about it here.
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Market Pulse Report Q3 2023

Market Pulse is an analysis of the key trends in the SME sector, prepared by Fitzgerald Power on a quarterly basis. Check it out here.
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Lessons from the month of October

As the weather turned wet and wonderful this October, a number of appropriately juicy news stories filled the media. We reflect on the month that was and share what we’ve learned.
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Listen: My Noa Series for October

Why is sport attracting so much investment now, and can the market for sports investment keep growing? Listen to this Noa Series to learn more.
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Meet Alex Senna from Waterford Walls

Meet Alex Senna from Waterford Walls, the artist bringing our sponsorship to life.
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Budget Report 2024

We’ve condensed all you need to know about Michael McGrath’s Budget 2024 into our Fitzgerald Power overview. Read and Download our review here.
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Listen: My Noa Series for September

A pushback against ESG is developing in the US and beyond, and for business leaders, this changing sentiment poses a dilemma. Is it time to rethink ESG?
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